Packaging Design
Truffles
A Bangalore-based soul food eatery, Truffles wanted to revisit their packaging that was functional. The Ask was to curate a design language that celebrates the brand’s Bangalorean-ness. We used the main brand insight - GenZ loves the ‘Truffles’ vibe - and created a vibrant illustrative style with 12 personas, bringing to life the concept of Humans of Bangalore: a stay-at-home dad, a pet parent, an entrepreneur, camping others.
With the new packaging, we aim to build relatability with locals and offer something new to those from other cities/those visiting.
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