Branding & Identity

DT Studio - Design Transit

Founded by Bina Singh in 2010, Design Transit Studio, an architecture firm, collaborated with us to revisit their logo design and brand positioning. We dove into this with our series of Discovery Workshops with the founder and primary stakeholders, understanding the business’ purpose and the audience it catered to, thus developing their vision-mission statements among other important brand pegs. Our approach to designing the logo was inspired by the idea of direction, structure, and form of buildings.