About us
A coming together of design and strategic thinking, Eternative Design is an immersive journey to be felt, heard and experienced.
We seamlessly blend storytelling, cutting-edge tech, and cultural acumen to curate brand experiences that resonate with our clients.
Over the last few years, we have helped several brands create immersive experiences through a compelling design story that weaves itself into national popular culture.
Our Bangalore-based studio is a convergence of minds and hearts that collaborate to dream up ideas, experiment with tech, and build strategies. ED is built on the bedrock of timeless design principles and aesthetics, coming together with the rootedness and native strength of where we belong.
What’s In A Name? Something Special!
Eternative - Eternal + Native
We create eternal experiences that are inspired by the world around us which we are constantly and keenly sensing while infusing a sense of rootedness and curating a native dialogue.
Our Design Process
A creative journey that unfolds through a blend of inspiration,
ideation, and execution
-
Discover
Discover
Understanding the customer’s need without any preconceived ideas and trying to analyze the problem at its most basic level in order to offer the most effective solution.
-
Build Insight
Build Insight
Establishing a deeper understanding of the task that offers intel to build a roadmap to generate the desired output.
-
Ideate
Ideate
Diving deep into the thinking process - learning and unlearning -to build ideas that become stepping stones to creating a solution; this is an iterative process.
-
Iterate
Iterate
Feeding back into the ‘Ideate’ stage, we conceptualize several options to zero upon the one iteration that best solves our problem statement.
-
Create
Create
Crafting a tangible or intangible solution that fits the task like a glove. It could be design assets or a strategy plan.
-
Deploy
Deploy
Creating a euphoric launch to introduce the product or solution to its major audience.
Discover
Understanding the customer’s need without any preconceived ideas and trying to analyze the problem at its most basic level in order to offer the most effective solution.
Build Insight
Establishing a deeper understanding of the task that offers intel to build a roadmap to generate the desired output.
Ideate
Diving deep into the thinking process - learning and unlearning -to build ideas that become stepping stones to creating a solution; this is an iterative process.
Iterate
Feeding back into the ‘Ideate’ stage, we conceptualize several options to zero upon the one iteration that best solves our problem statement.
Create
Crafting a tangible or intangible solution that fits the task like a glove. It could be design assets or a strategy plan.
Deploy
Creating a euphoric launch to introduce the product or solution to its major audience.
Brand Philosophy
Besotted with achieving nothing but the best with a concoction of disruptive thinking, relentless rigor, and hardcore hustle.
Work Culture
Our Brand Purpose
To elevate brands through visionary design and narrative excellence
Our Brand Purpose
To elevate brands through visionary design and narrative excellence
Our Values
Five tenets that are embedded in everything we execute everyday.
Curiosity
Curiosity is the compass that guides our creative journey. We believe in the power of questioning, exploring, and seeking new possibilities that drives us to push boundaries in the world of design.
Craftsmanship
Craftsmanship is the soul of our creations that embody a fusion of skill, innovation, and timeless aesthetics. From the initial concept to the final execution, our unwavering dedication to precision and quality reflects in every project.
Clarity
Clarity is the guiding light, the lens through which we distill complexity into elegant simplicity. We ensure that our designs not only captivate but also convey messages with crystal-clear intent.
Cultural agility
Cultural agility is our heartbeat, propelling us towards a rich myriad of creativity and inclusivity. We recognize the diverse world we live in and embrace its beauty, empowering us to navigate the global landscape with sensitivity, ensuring our designs resonate universally.
Collaboration
Collaboration is more than a value; it is embedded in our mindset that allows us to thrive. Together, we amplify our strengths, bridge gaps, and unlock new realms of creativity, leading to the most inspiring and impactful designs.
This is Us
Eternal Dreamers. Exceptional Doers.
Bala Kumaran
Bala Kumaran brings incredible dynamism to everything he does, from business strategy, to brand and digital enablement.
In his career, Bala has a track record of building businesses from scratch and scaling them into thriving enterprises poised for further growth. His experience of various market landscapes such as India, the Middle East, US and Australia helps bring targeted and strategic success across businesses.
He has founded and scaled several successful companies such as BrandStory Digital, Origin UX and Picture Quotient among others, impacting more than 500 brands across geographies through creative and strategic approaches.
Kadambari Misra
A color-crazy Southpaw, Kadambari identifies as an absolute explorer and learner of all things design, history, anthropology, languages, and ancient cultures. When not leading an equally color-crazy team of designers, she loves wandering in the labyrinths of history, dreaming up the next dress-up for Iconic Women Project, and indulging in some feline love with her cat Moses (you’ll see him by her side on most virtual calls).
Apart from the many things that brim up her cauldron of interests, she is a keen collector of tarot and divination cards, which she reads for herself and her friends. This NID Ahmedabad alumna and TEDx speaker believes authentic storytelling is everything, and feeling her way through brands in order to create original and compelling stories keeps her going.
Her comic timing will mostly not guarantee a chuckle, but we guarantee her design storytelling will leave you with a smile.